Your Questions Answered: How Can I Make My Digital Marketing More Influential?
Looking for some quick tips to boost your digital marketing influence? John B. of Toronto, recently asked The Lightning Marketer: What are some ways I can make my online and digital marketing more persuasive and influential? Read More…
WARNING: 5 High Voltage Facebook Marketing Tips to Supercharge Engagement
Want to drive serious fan engagement on your business Facebook Page? Working on some top brands’ Facebook Pages, I’ve noticed some definite trends concerning what drives Likes and Comments; when the best times to post are, and what gets fans clicking. Read More…
Consumer Marketing
Shopper Marketing Confidential [Part 2]: On Mall Store Greeters, Mirrors and Money-Making
No discussion on shopper marketing strategy would be complete without mentioning environmental psychologist, Paco Underhill, author of Why We Buy. Here are some adapted, lightning-quick tips you can use Read More
Shopper Marketing Confidential [Part 1]: The Secrets to Know What Your Shoppers Want and Deliver It.
The field of Shopper Marketing continues to be red hot. Ever been pressed for time, needing only that single carton of milk to quench your cereal or top off a coffee? Yet the supermarket store owners have strategically placed that precious milk carton (as though it were the holy grail) at the farthest point of the store Read More
Marketing Strategy
Are You Telling Your Brand’s Story as Powerfully as Jerry Seinfeld Tells Jokes? [Actiongraphic Inside]
The best brands tells their consumers compelling stories. The best stories win. The End..(almost). Sergio Zyman, the venerable former Chief Marketing Officer of Coca-Cola, in his book The End of Marketing As We Know It, quoted comedian Jerry Seinfeld’s formula for joke-telling Read More
Your Questions Answered: 6 Strategic Marketing Copywriting Tips to Help You Sell
Your Questions Answered: Got some quick tips to improve my marketing copywriting for the web? Want to win with your Marketing copywriting? This week, Heather, a small business client asked me how she could improve her web marketing copywriting Read More
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